Merkle Digital Marketing Report for Q1 2017 Published
Merkle has published Digital Marketing Report for Q1 2017. The report highlights some important findings and updates on Google, Amazon and social networks.
Download the Q1 report to learn about:
- Continued Google search spend growth spurred on by greater device bidding controls and other updates
- The rise of Google Local Inventory Ads, a brick-and-mortar-focused version of Product Listing Ads
- The growing importance of ads featured on Google Maps
- Seasonal spending trends for Amazon Sponsored Products
- Strong mobile share of advertising spend for Facebook and YouTube video platforms.
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