Most Common Challenges for UX and Design
Focus on user experience (UX) is growing worldwide. It is evolving even more in 2017 which is an opportunity for organizations and marketers for bringing in a mindset shift.
Today marketers are facing several challenges in the implementation of a good UX experience. Econsultancy’s Ben Davis has listed 14 reasons businesses are failing in creating good UX design.
Davis says, “The debate about UX and design is similar to the broader debate about digital transformation. There is still a lack of understanding across many businesses, often at c-suite level, about what good UX entails.
How many CEOs and CFOs understand what service design is, and what resources proper user research requires? How many CEOs and CFOs understand the disadvantages of waterfall project management, the complexity of multichannel customer journeys, and the desire of consumers for transparency and control?”
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