Qualities That Make Content Marketers – Great
Content marketing is growing and so the expectation levels of your prospects and customers. One need to remain focused in the process of content creation and distribution to achieve success.
CMI writer Jay Acunzo has shared the three behaviors that drive most creative content marketers.
On putting content before marketing, Acunzo says, “As content marketers, we complain about the noise. But noise is not your problem. Sameness is. And while creativity can free you from making more commodity junk, you misinterpret what it means to be creative. So here’s the truth:
Creating something great doesn’t require a moment of genius. It demands a thoughtful, repeatable process”.
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