More and more marketers are turning to Instagram for their social media marketing activities. According to a recent report 92% of influencers plan to focus on Instagram most this year, and 87% expect to focus on it in 2018.

Marketers try features like Instagram takeovers to take advantage of the Instagram features.

Entrepreneur writer Nathan Chan has posted about four metrics that can help them to analyze Instagram marketing performance.

Chan says, “To evaluate whether your Instagram activity is making a positive impact on your business, you must measure how your posts are driving outcomes. Whether you’re getting ready to launch a new Instagram account or looking to take a more results-oriented approach to an existing account, a few key metrics can help guide you to success.

1. Followers.

Follower count is one of the easiest and most crucial metrics to track. On your personal Instagram account, you might simply share cute pics of your dog with friends and family members. But if you’re managing a business account, you want your content to reach as many people as possible in your target audiences””.

4 Metrics to Measure Instagram Performance

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