According to a MemberPress study, in 2017 more and more blogs will be created but many of them will not be read. This is because most of the blogs to fail in attracting audience.

Focus on audience and their interest is a way out to keep your blog popular among the ones that are failing. HubSpot writer Sophia Bernazzani has posted a 10-step plan to creating perfect blog posts.

The article focuses on a great headline, meta description, use of images, keyword research, introduction, sub-headers etc.

Focusing on meta-description, Bernazzani says, “The meta description doesn’t live on your blog post — it lives somewhere different that’s just as important. The meta description refers to the HTML attribute that explains the contents of a given web page. Basically, it’s a short description you see on a SERP to “preview” what the page is about.

The headline, URL, and meta description work together to convince searchers to click on a link to read the entire blog post, so you’ll want to put thought into what to write for this piece of your blog post, too”.

10 Tips to Create a Perfect Blog Post

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