You cannot imagine of hosting an event without using social media for its promotion. Social media sites play key role in helping the event organizers to promote their event and get more participants.

For hosting a series of events, it is very crucial to use social media during the events. It helps your get good response in the next one.

Econsultancy author Tamara Littleton has shared seven steps to manage social media effectively during live events.

Littleton says, “It’s become second nature for many of us to take to social media to enhance a shared experience. It helps us construct our own experience of the event. It can also be rewarding for brands and creators who get to chat with individuals and experience their genuine, instant reaction to what’s happening.

By focusing on key procedures, processes and people, brands can do their best to ensure the live events they’re involved in are a success. If you’re planning a live event, here are my steps for successful social media amplification.

Procedures

Step 1: Create guidelines (and follow them)

Clear guidelines provide consistency of content and response. Larger events and longer campaigns will have a variety of people or teams working on them – they need to be enforcing the rules fairly and consistently”.

 

Sharing is caring