Creating Professional Videos for Social Media Platforms
According to Cisco and Unbounce, video will account for 80% of global Internet traffic by 2019 and inclusion of video on landing pages can increase conversion rate by 80%.
Keeping these statistics in mind, it becomes crucial for marketers to create videos with a professional touch. HubSpot writer Annie Crawford has shared tips on creating videos for Instagram, Facebook and YouTube.
On creating and publishing videos on YouTube, Crawford says, “When crafting and publishing video content to Youtube, keep these tips in mind:
Short videos still rule the day, but long form content is gaining traction. if you’re just starting out on YouTube or have an unverified account, your videos will be limited to 15 minutes. However, once verified, you can surely publish your hour-long webinars, trainings, or courses and of all the social networks and YouTube is the best place for those content pieces.
Skip the long intro and instead jump right in with your hook to improve viewer retention.
Use YouTube’s built-in caption generator to create subtitles for dialogue.
Don’t neglect your metadata fields. Your title, description, keyword — even channel art — are all meta data that tell search engines how to index your content and make sure it surfaces in front of interested searchers.”
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