Social Media Marketing Grew 255% YOY
According to an infographic published by Entrepreneur, social media marketing grew by 255% from 2016 to 2017 year-over-year.
More findings
- On the web, Instagram is searched 12 times more than Snapchat
- In 2017, Instagram revenues increased by 27%
- In the same period Snapchat revenues decreased by 1.7%.
On what makes Instagram a preferred platform, Entrepreneur writer John Boitnott says, “A big reason for this is the variety of advertising features Instagram provides. In recent years Snapchat has only offered ad services for clients with big budgets. Snapchat recently announced that in June it’s offering ad services for businesses of all sizes. Time will tell if this helps the company resume the rapid growth that it enjoyed the first half of last year”.
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