4 Ways to Grow Your Email Marketing List
According to a Radicati Group research, the total number of worldwide email accounts reached 4.3 billion by 2016. Another Pew Research states that 92% of online adults use email and 61% of them use it on an average day.
These statistics promise a brighter future for email marketing. With these opportunities it is very important to build an email subscriber list.
Marketing Land columnist Scott Heimes has shared four tips to grow an email marketing list.
Heimes says, “Increasing the number of contacts in an email list is a near-universal goal for email marketers. However, many marketers make the mistake of buying lists as a shortcut to the end goal of reaching their quota or in the hopes of increasing their reach and engagement.
It may seem like more email addresses will result in more leads, but purchasing lists has the opposite effect. Purchasing an email list actually damages brand reputation and decreases the chance of engaging with the right customers.
Here are three to get you started:
1. Give customers multiple opportunities to sign up
Share your email sign-up form in multiple places, and always communicate what value a new subscriber will get for signing up. One of my favorite places to promote an email list is on a thank-you page. If a customer has engaged with your brand and you are sending a thank-you, use that opportunity to continue the relationship by sharing an email newsletter they easily can sign up for, and communicate the value they’ll receive by signing up”.
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