An Animato survey has revealed that more and more marketers are turning to video for meeting with their goals. 64% of the survey respondents stated that Facebook marketing video influenced their a purchase decisions.

More findings from the Animato survey:

  • 92% of marketers make videos with assets they already have
  • 81% of marketers optimize their social videos for mobile audiences
  • 39% of marketers create square and/or vertical videos
  • 48% of marketers create 4+ videos every month
  • 27% of them create 6+ videos every month.

State of Social Video: Marketing in a Video-First World

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