With 700 million user base and growing fast, it is a once in a lifetime opportunity for marketers to utilize Instagram as a marketing platform.

Entrepreneur columnist Kimberly De Silva has shared studies of five small businesses who have developed excellent Instagram marketing strategies.

De Silva has shared insights about Pura Vida Bracelets, CLUSE Watches, 33 Acres Brewing Company, Letterfolk and Bien Cuit Bakery.

De Silva says, “Using Instagram can put your small business in front of the right audience. I have discovered many new brands over Instagram myself. Their gorgeous pictures were the first step in convincing me to visit their website and make a purchase. What sets Instagram apart as a social media platform is the ability for businesses to show their products without overtly advertising them. As Kissmetrics says, “images allow viewers to make their own decisions without feeling pressure from your business, removing the dreaded used-car salesman from the scenario.” Brands who do well on Instagram show off their product without coming off as too pushy, resulting in creative imagery”.

5 Small Businesses Who Are Doing it Right on Instagram

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