Here’s How You Can Make Your Intro Emails Successful
Email marketing is here to stay. Getting subscribers and keeping them onto your list is the core challenge that marketers face.
HubSpot writer Mike Renahan has shared 21 ways that marketers can use to make their introductory emails more successful.
Renahan says, “Writing a great outreach email is tough. You’re well-aware that even if your prospect is interested in your value prop, you’re competing for their attention with tons of other emails, not to mention all their other to-dos.
So what should you be writing to pique their interest? Hopefully, you’re avoiding the phrases that kill an introductory email — like “Hi my name is X and I work at Y” — but which ones should you replace them with?
I encourage you to play around and craft your own unique messages. However, if you’re looking for some inspiration, these 21 phrases go over well with buyers.
1) “After researching your business … ”
Alerting the prospect that you’ve spent time researching their business sparks their interest and improves your credibility right off the bat.
2) “Hi [name],”
My colleague recently received an email that started with, “Dear [[contact first name]].” Needless to say, she didn’t respond. Including the recipient’s name in your email”.
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