Search Engine Optimization keeps growing and changing with the updates in search engine policies and algorithms. It is very important for marketers to keep themselves abreast of latest SEO trends.

Business.com writer Nathan Olnick has shared ten things that marketers can learn from their SEO competitors to keep their policies up to date.

Olnick says, “Your competition is one of the obstacles your business will have to face in order to be successful. Keep in mind that in the world of SEO and digital marketing, there’s ideally no one closer to you than your competitors. In this case, why would you overlook learning about them when developing your strategy? You can find a wealth of information and achieve a competitive advantage by simply researching and analyzing your competition.

1. Identify your Real Competitors

When finding your real competition, I recommend that you include any website or company that you compete with for web visibility and traffic, regardless of whether you are selling the same product or not. A comprehensive competitive analysis is not a small task, but it will be worth it. Aim at making a list of around five to 10 competitors in your geographical location and your industry. Here is how I went about finding my top competitors:

  1. Use industry keywords to look for businesses similar to your on the major search engines
  2. Set up a Google Alerts to ensure you receive all the necessary updates on your competing products/services, and even keep up with industry news”.

10 Things Your Competitors Can Teach You About Search Engine Optimization

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