Twitter’s Growth in Asia-Pacific, Ray of Hope for The Company
Econsultancy’s Jeff Rajeck has posted an article focusing on the growth of Twitter in the Asia-Pacific region. According to the stats, Twitter is doing well in terms of advertising and user growth in this region.
Overall bad news from the company is its Q1 2017 revenue has fallen by 8% and in past two year’s Twitter’s monthly active users have increased by only 10%. This is an overall scenario.
But when it comes to Asia-Pacific, Twitter ads are performing better as it beats Facebook for app retention. And in this region, Twitter’s monthly and daily active users have grown significantly.
Addressing Twitter’s growth in Indonesia, Rajeck says, “While new MAUs may be lagging in many countries in the West, Twitter has relatively high penetration in Indonesia and Indonesia’s internet user base is growing fast.
eMarketer reports that Twitter has around a 17% penetration rate in Indonesia which, with 132 million internet users, means that Twitter has around 20 million users in the country.
As Indonesia’s internet user base is set to grow by between 5 and 10% per year over the next 5 years, Twitter will potentially add tens of millions of users in the country by 2021″.
Twitter’s Growth in Asia-Pacific, Ray of Hope for The Company
Comments are closed.