Why Your Sales Emails Get Ignored?
Crafting great email subject lines and feeding useful content in your emails is one of the ways to make your subscribers value your email communication.
There could be various reasons people do not like to read your emails. May be they are long, not clear or they are personalized. HubSpot columnist Aja Frost has shared five reasons why your subscribers ignore your emails.
On relevance of the emails, Frost says, “Brand recognition can definitely help, but it won’t close deals for you. Far more important? Your product helps the customer solve a problem they’re actually dealing with.
Unless your email talks about an issue the buyer is aware of, they’ll quickly dismiss it as irrelevant and move on with their day.
Identifying that problem before the connect call is much easier when they’re an inbound lead. Look at the pages on your site they visited, then infer their goals”.
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