94% marketers agreed that Influencer marketing has worked for them. According to an eMarketer report, 86% of marketers have used influencer marketing in the past year.

Business.com columnist Kim Westwood has shared five trends that are taking place in the influencer marketing domain.

Here are the trends Westwood has focused:

  • Micro-influencers will still be important, but brands will become mindful of the resources required to manage them
  • Brands will recognize the value of long-term influencer relationships
  • Multi-brand collaborations will become more prevalent.
  • Multi-brand collaborations will become more prevalent.
  • Multi-brand collaborations will become more prevalent.

On growth of B2B influencer marketing, Westwood says, ”To start using influencer marketing for your professional services business, start by making a list of popular industry bloggers and offer to guest write a post or contribute expert quotes. You can also offer these influencers a guest post on your own blog, which can drive traffic to your website as they share the content”.

5 Influencer Marketing Trends You Need to Know

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