According to a CMO Council report, brands lose consumers when their ads appear near objectionable content. The study states that such ads create a negative experience among consumers.

More findings

  • 37% of consumers said that they change their perception about a brand when its ads are seen near objectionable content
  • 11% said that they will boycott or avoid doing business with such brands
  • 9% of consumers said that in such situation, they will raise the issue
  • 75% of the consumers said that they are worried about growing number of fake news
  • According to 60% consumers, due to fake news they consume more content from trusted sources.

CMO Council’s ‘How Brands Annoy Fans‘ Report

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