Do Your Ask These Questions to Your Buyers?
Communication is very important in marketing. An effective marketer will communicate in a way so that the prospects and clients feel important, respected and satisfied.
Many a times, we hurt our clients by asking some inappropriate questions. The question could be to get some information about the client or something else. But sometimes it hurts the clients.
HubSpot columnist Deb Calvert has shared an article sharing tips on how to communicate with your clients.
Calvert says, “Your time is valuable. Every precious minute you spend with a prospect who will never be a viable buyer is a minute you’ve wasted. You need to qualify prospects to make sure they’re serious, not just price shopping or browsing.
The problem is that empowered prospects are impatient with your qualifying questions. They’ve done some research and are talking with you to get their own questions answered. Some of your questions might seem intrusive or premature. HubSpot Research’s study on buyer perceptions revealed there’s a wide gap between your sales process and your prospect’s buying process.
To gather the necessary information without alienating your prospect, you have to strike a delicate balance between understanding their needs and qualifying their ability to purchase. If you flub this balance, you might lose the deal. The number one thing buyers want sellers to do differently is provide information and answer questions in a relevant and timely manner. If you’re perceived as doing anything less, buyers begin to question your trustworthiness”.
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