Copywriting is an art. And for marketers a copy is the backbone of his profession. A great copy persuades your prospects to become your customers. It helps you in creating your brand image and value of your products and services among your audience.

Copyblogger writer Sonia Simone has posted an article guiding writers to improve their copies.

On putting in a personal voice in your writing, Simone says, “Nearly any content (including B2B) benefits from a warm, individual voice.

If you think about your professional life, you know that it’s possible to be absolutely professional and still be warm and likable. That’s the tone you’re after. No matter what kind of content you create, your audience is made of individual human beings.

I like to think about having a coffee (or a glass of wine) with a friend and offering my explanation of the topic I’m writing about. I’ll include conversational asides as they make sense … but I’ll often go back and delete about half of them”.

How to Add Color and Richness to Your Writing … Without Making Us Want to Barf

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