If you are like most small business marketers, you may think YouTube is a good place for your videos; after all, it’s free.

But that may be the very thing that reduces the impact of your videos. The problem is that when you embed a YouTube video on your site, you are tempting your viewers to click on the YouTube logo, which takes them away from your site and lands them directly on the YouTube site. And that’s a real problem.

Once they leave your site, they no longer have your marketing content in front of them (including your “Buy Now” button.) Also, once they are on the YouTube site, they are also distracted by all the related videos in the right column. Very likely, they won’t return to your site to buy something. They’ll spend hours watching other videos, instead.

Another problem with YouTube is that when your visitors watch your videos there, you have no statistics on how many actually completed watching the videos.

On YouTube, you aren’t able to see advanced analytics or split-test a couple videos to see which one converts best. That limitation can hinder the effectiveness of your video marketing because you can’t know which is working.

But there is a solution, Josh Ratta‘s new video platform, Vidello.

This is a video hosting and marketing Platform with more advanced marketing features than YouTube, Wistia or Vimeo (or any other platform, for that matter.)

With Vidello you have these advanced capabilities:

■ Instant video streaming (No loading time, unlike Vimeo)

■ Lower third animations are allowed

■ Add note boxes to your videos

■ Split-test your videos to find what converts best

■ Advanced analytics to view what is working and what’s not

■ eCommerce marketing Call to Action in your video

■ Coupons, buy buttons, email forms, add affiliate links and more are supported

Vidello is a professional video hosting solution that will enhance the professionalism of your site.

See the demo video and get your access to this new platform while the price is low, here: Vidello.

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