According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization.

The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference.

More Findings

  • For 68% marketers, gaining new customers and increasing revenue are ultimate measures of success
  • 64% of marketers are not having enough time or enough personnel to do the kind of marketing they would like to do
  • 16% of them identified lack of data as a pain point.

Colby Cavanaugh, SVP of marketing, Emma, says, “Our report shows marketers, ‘You’re not alone.’ The struggle to meet competing internal and external expectations, to do more with less, is very real. These insights arm marketers with the data they need to go to their organization, propose new solutions, and do the kind of marketing they’ve always wanted”.

Emma’s 2017 Email Marketing Report Reveals Marketers Struggle with Conflicting Priorities

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