Your content marketing strategy should express why you are creating content, who you are helping, and how you will help them in a way no one else can.

It is very important to craft an audience-specific content marketing strategy.

Econsultancy’s Richard Jones has shared stories of four brands who have stand out in working out an effective content marketing strategy.

Jones says, “With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking. The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.

As a result, brands are exploring how best to expose their content in different ways to suit particular channels and new applications. Here I take a look at four of the best examples.

The Economist

It’s very difficult today to know which new technology will gain traction and where to focus your attention and effort. The Economist has taken an innovative approach to this dilemma by reengineering its core systems to support microservices”.

Four brands pushing the boundaries of content strategy

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