Connecting with the clients is a priority for almost all the marketers. In today’s era, offering a great customer experience is the goal of every brand where communication helps. That is why marketers build website that communicate with the visitors well.

Forrester’s Kate Leggett has share two ways marketers can use to build an emotional connection with the clients. They are ‘field service’ and ‘visual engagement’.

Advising marketers to focus on visual connections, Leggett says, “as in an increasingly digital world virtual connections becomes more valuable. It strengthens the customer bond by valuing a customer’s time and virtually connecting with customers as video lets you read customers’ facial expressions and react to signs of frustration or anger. It’s no wonder that companies use cobrowsing with annotation to effectively help customers navigate complex forms. They also use video to cut through the friction of explaining complex situations”.

Two Ways That Customer Service Organizations Use To Build Emotional Connections

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