3-Step Content Management Plan
Content marketing is a wide domain now. It included the user-generated content, videos, testimonials, guest posts and more. It requires a definite plan to execute an effective content marketing strategy.
Copyblogger columnist Stefanie Flaxman has shared a three-step plan to help marketers manage and complete their content marketing projects. The plan focuses on selection of topic, setting deadlines and achieving weekly goals. The tips are from the actual project Flaxman did.
On selection of the right topic, Flaxman says, “Writing an ebook could easily take a year or two … or five.
But launching it as soon as possible was an important step for my business. The ebook would help:
- Establish my authority as a writer and editor
- Build my email list
- Strengthen my author bio when I wrote guest posts
The last bullet point above was especially critical because I didn’t have my own blog yet. I’ll explain that in a bit”.
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