The Instagram ads allows businesses to drive awareness and increase their customer base through visuals. It is a unique opportunity for marketers to target 700 million plus users of this network.

Entrepreneur writer Kim Walsh-Phillips has published a seven-step Instagram ad campaign blueprint to help marketers create outstanding ads.

Kim says, “Review your Instagram posts and consider what your audience engages with the most. Are you racking up page upon page of comments on photos of people using your product? Or does the perfectly positioned hero shot of your product standing tall in all of its glory steal the show? Or maybe your video posts are the favorite child? Make a list of what you see doing well in your Facebook ads and what your fans on Instagram love to see and start testing.

Test the water

Now that you have your accounts linked and an idea of the direction you want to take, it’s time to start creating the actual ads. Facebook has updated the system so that you can use your ad builder of choice (Ads Manager or Power Editor) to create your Instagram ads”.

The 7-Step Instagram Ad Campaign Blueprint

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