Facebook has 1.18 billion daily active users as per September 2016 and global users spend 50 minutes a day on average with Facebook properties. Keeping these statistics in mind, one would not think before advertising on this social network.

One need to be careful while choosing the ad plan and setting the budget and demography of the advertisements.

HubSpot’s Jonathan Taylor has shared nine Facebook advertising lessons based on a $100k Facebook ad spend.

Taylor says, “In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to kickstart our advertising initiatives, and had the opportunity to spend two full days with one of their ad reps.

Other than working with the Facebook team, we are completely in-house. On one hand this was an advantage — since we could make changes to the program in seconds rather than days — on the other hand, we were on our own for creative, landing pages, and analytics.

We ran an early prototype campaign with some decent success. In fact, it performed in the same neighbourhood as our other digital advertising initiatives. Cool beans.

But that was just the start. We’d tasted success, and knew that we were only scratching the surface. So, naturally, we made a pitch to our company’s executive team to increase our digital marketing budget so we could prove that Facebook was a viable avenue for growth. Our commitment to the business: generate trials at a cost-effective rate of $50/trial”.

What We Learned From Spending $100k On Facebook Ads

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