Mobile has become a major player in the e-commerce now. Improving mobile conversion rate can help retailers take their business to new heights.

Econsultancy’s Steve Borges has published an article sharing tips on using data to improve mobile conversion. Borges has talked about the three major stages of the customer journey that can help marketers analyze data and implement appropriate strategies.

Borges says, “Shopper behaviour on mobile is quite specific. Shoppers are pretty single minded about getting to the product quickly.

Some of the insights from a recent, large-scale study we did at Biglight back that up:

  • People choose the easiest route – to get to product quickly
  • They bypass or ignore content they consider to be irrelevant
  • Users invest considerable time filtering to refine their selections
  • There is strong interest in interacting with the image gallery
  • Product descriptions are ignored if they are overwhelming
  • Once into the checkout, there is a genuine intent in completion.

That combination of single mindedness and an obvious preference for native device functionality – mobile users want to pinch, swipe and so on – has implications for the way retailers should assess the mobile experience they are delivering”.

Using data to improve your mobile conversion: A simple but effective approach

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