Apart from using content to have a live link between you and your clients, you can also generate some revenue with your quality content.

Marketing Land columnist Rachel Lindteigen has shared three ways marketers adopt to drive revenue from their content.

In one of her tips, Lindteigen says, “If you have an e-commerce site, look at your product page. How well-optimized is it?

I don’t mean does it have a Title Tag, Meta Description and H1 tag? Do you have schema markup? Are you using a review system for ratings and reviews? Do your reviews, ratings, price and in-stock status show in the SERP? Is there a size guide available? Do you have a product video if it would make sense? Are there comparison guides or charts if a customer would need help deciding?

These items are all content, and they can all lead to a higher conversion rate, which drives revenue for your business. Your product page can be a big contributor to the bottom line if you optimize it well”.

How content drives revenue (and how to prove it)

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