Constant flow of quality content required by your subscribers, prospects and customer keeps you in live touch with them and makes them realize the need for the content you are supplying.

CMI’s Joe Pulizzi has shared eight content marketing ideas to improve your 2017 content marketing efforts.

Pulizzi says, “As you complete your internal audit, here are some ideas and questions for consideration to help level up your program.

Get rid of the writers

If your internal experts or story contacts aren’t adept at writing, don’t force them to write. Use a professional writer to interview that person. Have the expert check over the information for accuracy, and then let the writer finish the piece. A few innovative companies that work with CMI have taken away all writing assignments from their employees and given them to outside writers. It saves on employee time, editing time, and, in most cases, produces content that is far superior.

Partner up

I find it fascinating that more companies don’t partner with non-competitive businesses on content marketing projects and instead choose to go it alone. By partnering, you can share the cost of the project and double up on distribution”.

2017 Mid-Year Content Marketing Checkup

Sharing is caring