An SEO Audit covers important components of a website such as content-related issues, site architecture, indexing, backlink analysis and social-media engagement.

Frequent SEO Audios help webmasters keep their sites up-to-date and search engine ready. Search Engine Land columnist Aleyda Solis has shared five must-do technical SEO Audit items for 2017.

Solis says, “In recent months, we’ve seen many important technically focused Google announcements, such as an update on JavaScript crawling support, the migration toward mobile-first indexing, the release and extended support of AMP in search results and the expansion of search results features, from rich snippets to cards to answers.

As a result, a number of technical items must be taken into consideration when doing an SEO audit to validate crawlability and indexability, as well as to maximize visibility in organic search results:

1. Mobile web crawling

Google has shared that a majority of its searches are now mobile-driven and that they’re migrating toward a mobile-first index in the upcoming months. When doing a technical SEO audit, it is now critical to not only review how the desktop Googlebot accesses your site content but also how Google’s smartphone crawler does it“.

5 must-do technical SEO audit items in 2017

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