Email marketing has sustained for long and is growing. According to Email Marketing Industry Census 2017, marketers consider email as a supreme channel when it comes to delivering ROI.

Econsultancy’s Jeff Rajeck has shared three ways marketers can improve their email marketing efforts.

Encouraging marketers to focus on providing better mobile email experience, Rajeck says, “It’s common knowledge by now that mobile has superseded the desktop for email opens.

But what is surprising is that, according to Litmus’ analysis of over 17 billion emails is that mobile became more popular for opens than webmail and desktop in 2012 – and, in 2016, more opens happened on mobile than dekstop and webmail combined.

Encouragingly, our Email Census indicated that most respondents have responded accordingly. Nearly three in four (73%) of brand marketers indicate that they are optimising emails for mobile devices (62% in Asia-Pacific)”.

Email marketing must be mobile, automated & personalised to deliver ROI

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