Content is seen as an integral part of the brands’ marketing efforts. It plays vital role in promotion of products and services.

Entrepreneur’s Ayodeji Onibalusi has shared five tips to create content that can supercharge marketers’ advertising efforts.

Advocating inclusion of interactive content format, Onibalusi, says, “Creating your content in an interactive format allows you to speak more directly and start a conversation with your audience by, for example, asking questions and giving them room to give their opinion or voice preference.

An interactive format also goes well with your CTA. For instance, quizzical posts like, “What kind of home best suits your lifestyle?” or “Do you need to switch banks?” may revolve around results that suggest certain brands are best positioned for specific audiences. With such a title, you can even go deeper with micro-questions that lead the customer on without aggressively advertising your brand.

If you know your audience well, this approach can help you better retarget since you can aim to go for specific reader segments and nudge them to look up your brand”.

The 5 Ingredients of Content That Supercharges Your Advertising Effort

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