Google has announced that in the coming months it will stop using or scanning Gmail contents for any ads personalization. G Suite’s Gmail is already not used as input for ads personalization. Diane Greene, SVP, Google Cloud, says, “The value of Gmail is tremendous, both for G Suite users and for users of our free consumer Gmail service. Gmail is the world’s preeminent email provider with more than 1.2 billion users. No other email service protects its users from spam, hacking, and phishing as successfully as Gmail. By indicating possible email responses, Gmail features like Smart Reply... [...]

LinkedIn Sponsored InMail service provides marketers an opportunity to send targeted messages directly to the people who matter most to your business. Marketing Land columnist Garrett Mehrguth has shared four ways that can help you benefit your B2B organization and drive more leads with LinkedIn Sponsored InMail. Focusing on ‘Targeting for Sponsored InMail’, Mehrguth says, “LinkedIn offers a wide variety of targeting for Sponsored InMail: audience targeting based on pages visited, list-based targeting directly from your CRM (customer relationship management platform) or demographic-based... [...]

According to a Vidyard research, 86% of business-related videos are seen on desktops and only 14% are viewed on mobiles. On an average businesses publish 18 videos per month. More findings 85% of businesses have staff and resources to produce videos 56% of all videos published in last two years are less than 2 minutes long Top 5% of videos retain 77% of viewers to the last second Average video retains 37% viewers till the end 35% of businesses are using intermediate or advanced analytics to measure video performance. 16 Video Marketing Benchmarks You Need to Know  [...]

When marketers rely on third parties for selling their products and services, it is called Channel sales. The Chanel sales includes include resellers, affiliate partners, distributors, value-added providers, independent retailer etc. HubSpot has published a short guide to Channel sales providing information on benefits of Channel sales, its drawbacks and more. On implementing Channel sales, HubSpot’s Aja Frost says, “Wondering if channel sales is right for your organization? Here are six things to consider. Company size and maturity: Small companies can use partners to grow their... [...]

When it comes to online publishing, people go for ready to set up and use content management systems and WordPress is most popular among them. With WordPress, people can make beautiful and interactive websites. Copyblogger writer Jerod Morris has shared three tips to build a better WordPress websites. Morris says, “You can’t build a successful website with one inspired 48-hour work binge over a weekend. You can’t even do it by taking an entire month, or even three or four, to focus on nothing but your website. Not if you want your success to sustain beyond those three or four months. Sure,... [...]

Online publishing is a big industry and there are millions of writers and bloggers trying their best to attract more people to read their content and subscribe. Copyblogger’s Sonia Simone has shared seven tips that can help such people to get more readers and subscribers. On providing right treatment to the visitors, Sonia says, “At the beginning, when we’re squeaking along with just a few site visitors, it’s particularly important to capture every little scrap of attention we can. So before you start trying tactics to get more new visitors, make sure that: You have at least a... [...]

MOZ’s popular MozCon 2017 event will be held on July 17-19 at Seattle, WA. This three-day event will have expert sessions on SEO, brand development, CRO, the mobile landscape, analytics, customer experience, social and content marketing, and more. Key speakers of MozCon 2017 are Dawn Anderson, Matthew Barby, Rob Bucci, Stephanie Chang, Rand Fishkin , Oli Gardner and more. The following workshops will be held during the MozCon 2017: The 10 Jobs of SEO-focused Content with Rand Fishkin Keyword Targeting for RankBrain and Beyond with Dr. Pete Meyers Make the Most of Moz Pro: Insider... [...]

Conversion rate optimization (CRO) is all about increasing the percentage of visitors to a website and converting them into customers. Marketers try various tactics for an improved CRO. And in this process, they might be making some mistakes too. MOZ’s Lindsay Kolowich has talked about six CRO mistakes that marketers and webmasters make. Stressing ‘CRO is not A/B testing’, Kolowich says, “Equating A/B testing with CRO is like calling a square a rectangle. While A/B testing is a type of CRO, it’s just one tool of many. A/B testing only covers testing a single variable... [...]

Marketing that focuses on user intent wins the day. That is why it is very important for the marketers to understand the user intent. Entrepreneur contributor Sujan Patel has shared five 5 tips, tools and tricks to help marketers understanding user intent. Sujan says, “The following five tips may help you determine that, and in the process, better help you position your brand. 1. Go beyond key words. If you’re searching for that new mattress, your search queries will focus on the problem you need to solve. Perhaps you’ll search for “best mattress for back pain” or “best mattress... [...]

Content is seen as an integral part of the brands’ marketing efforts. It plays vital role in promotion of products and services. Entrepreneur’s Ayodeji Onibalusi has shared five tips to create content that can supercharge marketers’ advertising efforts. Advocating inclusion of interactive content format, Onibalusi, says, “Creating your content in an interactive format allows you to speak more directly and start a conversation with your audience by, for example, asking questions and giving them room to give their opinion or voice preference. An interactive format also goes... [...]