Entrepreneur is hosting a webinar on ‘Unlock the Power of Customer Data’ on Wednesday, June 28 at 11.00 am CDT. The webinar will focus on using customer data for enhancing marketing efforts and results. Webinar speakers Gene Marks, Owner, Marks Group PC Norman Guadagno, SVP of Marketing at Carbonite Entrepreneur team says, “In this second of a four-part How-to Digital Series organized by Entrepreneur and Comcast Business, our expert panel will discuss the latest tools, technologies and best practices for collecting and then using your customer (and prospect) data to provide... [...]

All sites have some risk of hacking, but WordPress sites are especially prone to hacking because they are all, by default, organized the same way so crooks can write software to explore the site, mine its data and plant malicious code. That’s a problem because, right now, your site may be at risk. But you can make your site an exception, making it hard to hack by not using the default behaviors, instead changing your site in ways hackers aren’t prepared for. WP Total Audit not only shows you how to harden your site, it also includes a WordPress plugin you can install to automate most... [...]

Affiliate Marketing is a domain that attracts marketers who have little to invest. This domain of marketing has brought in win-win situation for both brands and the marketers affiliated to them. Econsultancy’s Andy Favell has published a short guide to affiliate marketing covering click-fraud, coupons and cash-back, alternative affiliate models etc. On growth of affiliate marketing, Facell says, “Affiliate marketing has quietly become a substantial business and is driving good returns for advertisers and publishers. In the UK advertisers spent £1.39 billion ($1.77 billion) in 2016,... [...]

Providing an effective customer experience is one of the best ways to get and retain more customers.  Effective customer service is of course a challenge too. Forrester’s Maxie Schmidt-Subramanian has share three findings that can lead marketers towards offering a great customer experience. On retaining customers, Maxie says, “Quick and simple functions are not enough to retain consumers — instead, they can weaken the quality of CX. Anjali also points to studies (Non-Forrester log in required) that found that ease does not necessarily breed product affinity like many assume. Instead,... [...]

Marketing is a continuous learning experience. New channels of marketing are introduced every now and then and so best way for marketers to keep themselves updated is – learning from their co-marketers. Stefan Tornquist of Econsultancy has shared three lessons that should be learnt from successful marketers. According to Tornquist, leading marketers are data-driven. Fostering this he says, “Most companies say they want to be “data-driven,” but it’s a goal that eludes many. One reason is that not all senior executives have internalized it; only about half (51%) of mainstream company... [...]

Email marketing has sustained for long and is growing. According to Email Marketing Industry Census 2017, marketers consider email as a supreme channel when it comes to delivering ROI. Econsultancy’s Jeff Rajeck has shared three ways marketers can improve their email marketing efforts. Encouraging marketers to focus on providing better mobile email experience, Rajeck says, “It’s common knowledge by now that mobile has superseded the desktop for email opens. But what is surprising is that, according to Litmus’ analysis of over 17 billion emails is that mobile became more... [...]

Content creation and marketing is a continuous process that leads marketers towards maintaining better communication with the prospects and clients and foster further sales. HubSpot expert Aaron Agius has published a 90-day content framework for the teams working on content marketing projects. Agius says, “As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all be lumped... [...]

For successful email marketing, it is very crucial to get your email opened first. Good email templates always help attract subscribers. HubSpot’s Aja Frost has published 10 sales email templates that enjoy 60% email open rates. They are ready to modify and send email templates. Frost says, “As a writer for the HubSpot Sales Blog, I’m always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales — I’ll open up “Templates” and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average... [...]

Content Marketing Institute is hosting a webinar on ‘5 Ways to Superpower Your Content’ on Wednesday, June 28 at 2.00 pm EDT. This webinar is intended to help participants with various content creation and marketing strategies. Webinar speakers Ahava Leibtag, President and Founder, Aha Media Group Michele Linn, Sr. Editorial Director, Content Marketing Institute CMI team says, “Sitting down to write content is always challenging. That blank white page lulls you into loneliness and doubt and the cursor blinks at you mockingly. What’s a great content writer to do? Start... [...]

Mobile is everywhere and everything is mobile now. If you want to achieve success online, the top thing to do is satisfy your customers. The Think with Google team has shared three tips to improve consumer experiences on mobile. Here are some of the statistics mentioned: 89% people are likely to recommend your brand after a positive experience When people are negative about a brand experience, they are 62% less likely to make a purchase 53% people will leave mobile sites that takes time to load. The Google team says, “Digital user experiences are more important than ever. Whether it’s... [...]