7 Big Social Media Marketing Happenings of 2017 Summarized
Marketing Land’s Tim Peterson has summarized the seven most important most noticeable trends in the social media marketing in the year 2017.
Peterson has talked about the following trends.
- Snap went public
- Instagram’s Stories audience overtook Snapchat’s
- Facebook rolled out mid-roll ads
- Twitter gained users, lost money
- LinkedIn turned on retargeting
- Pinterest put a new Lens on visual search
- Facebook’s Messenger raised chatbots’ profiles.
He says, “The social marketing landscape shifts so quickly that a half-year review isn’t so much ridiculous as almost requisite, if only to keep track of what has changed already in 2017.
When 2016 ended, Snapchat was a social darling, Facebook videos could be watched uninterrupted, and Instagram’s Stories product was smaller than Snapchat’s original”.
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