Content Marketing Institute is hosting a webinar on ‘Audiences Or Buyers? Open Up Your View on Personas, Open Up Your Content Repertoire’ on Wednesday, July 12 at 2.00 pm EDT.

This webinar will help attendees learn earn the differences between audiences and buyers, receive a framework for helping to develop audience personas, and develop audiences over buyer personas.

Webinar speakers

  • Robert Rose, Chief Strategy Adviser, Content Marketing Institute
  • Stephanie Stahl, General Manager, Content Marketing Institute

CMI team says, “What are you trying to do with your content program – sell buyers, or deliver value to audiences?  If it’s the former, you’re limiting what you can do with content. It might work – but there’s a ceiling to what you can accomplish. If you want to make big leaps in your content creation strategy – consider moving to an audience strategy.  What’s the difference? Let’s explore.

In this webinar, CMI’s Chief Content Adviser will take a page out of our Content Marketing Master Class and talk through the differences of developing buyer personas vs. audience personas. Once we do that, we’ll examine how this expanded view of our personas widens our opportunity to create content that differentiates our brand and delivers true value“.

‘Audiences Or Buyers? Open Up Your View on Personas, Open Up Your Content Repertoire’ Webinar

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