Welcome emails matter as they give you a chance to create a great first impression on your subscribers. According to Experian, welcome emails get higher open rates and click-through rates than other emails.

Aweber’s Liz Willits has shared five tips to write effective welcome emails.

Willits says, “If you promise a freebie or incentive on your sign up form, your welcome email should deliver it. You should design and structure your email in such a way that the incentive is prominent when subscribers open the email.

Making sure that subscribers see your incentive is important, because it builds trust by delivering on your sign-up-form promise. Additionally, a good incentive can get people excited about receiving more content from you – which can lead to higher open rates and click-through rates down the road.

For example, on the sign up form for our course and guide “What to Write in Your Emails” we promise a guide and email course in exchange for subscribing”.

The One Email You Should Always Send – No Matter What

Sharing is caring