Blogging is the best way for promoting your content and persuading people to become your clients. More than 75% of North American B2B and B2C content marketers use blogging as a content marketing tactic.

Of course, all marketers do not achieve success in application of blogging to enhance their marketing. CMI’s Jodi Harris has listed five problems that marketers face while using blogs for promotion. She has also presented solutions to each of the five problems.

Addressing problem#1 of inconsistent schedule, Harris says, “Great blog content should be like an eagerly anticipated gift to your readers – they look forward to every new delivery and are happy to visit your site to retrieve your content as soon as it is available. But what happens when they arrive and the gift they were expecting hasn’t shown up? If you can’t keep the content engines churning or fail to deliver on the expectations you set with your blog, those readers will walk away disappointed – and may think twice about returning”.

How to Beat the Battle of an Ineffective Blog

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