Email has worked well for all kinds of marketers. Even the prospects also prefer to be contacted via emails.

By improving email marketing, marketers can increase their revenue and get more out of their marketing efforts.

MOZ’s Ronell Smith has shared six tips that can help marketers get better email response rate.

Smith says, “We can all be more effective at email, whether for marketing or for outreach. I’m of the opinion that the content marketing and SEO industries could be a lot more effective by placing as much emphasis on doing email better and more effectively as we do on social media.

Before I share the simple but effective tactics I’ve used for the last decade, three housekeeping notes are in order:

  1. I’m not now, nor have I ever considered myself, an email expert.
  2. This post won’t cover, in any great detail, subject lines (e.g. length, words, etc.), open rates, optimal times to send emails, etc.
  3. Three things compelled me to write this post: (a) the prevalence of (often ineffective) email outreach; (b) the importance of email to SEOs and marketers in general; (c) and my desire to share a few simple elements I’ve used successfully for years”.

6 Tips to Make Your Brand an Email Response Rockstar

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