In the social media domain, Instagram is coming out as a powerful platform that delivers great results. Marketers are applying various tactics to improve their marketing efforts by applying various tactics.

Marketing Land’s Tim Peterson has posted an article on how publishers and brands are using links in Instagram Stories to boost their web traffic.

Peterson says, “Eight months ago, Instagram was a walled garden for brands and publishers. Other than buying ads that can carry links or using the “link in bio” loophole, companies struggled to migrate their Instagram audience to their own sites. Then, in November 2016, the Facebook-owned photo-and-video-sharing app added an option for verified profiles to attach links to slides in Instagram Stories.

Within a month, some brands and publishers were seeing 15 to 25 percent of the people who saw a link in an Instagram Story swipe up on it to visit the company’s site. In follow-up interviews with those same brands and publishers this week, while Instagram Stories’ swipe-through rates and even viewership counts appear to have leveled off, Instagram has risen to become a legitimate social referral source”.

How publishers, brands are using links in Instagram Stories to boost web traffic

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