Chatbots help marketers establish and stay in contact with their customers. Many of them are using the chatbots for customer engagement.

Business.com writer Abhimanyu Godara has shared some tips on advantages of using Chatbots for connecting with customers.

Abhimanyu says, “Chatbots can scale and present an avenue to have personalized conversations with users and customers in a way that hasn’t been possible in the past. They’re automated, they preserve the personality you give them, and they do several functions that are otherwise time-consuming and tiresome.

Large enterprises, small and medium-size businesses, entrepreneurs, marketers, and anyone else needing to showcase themselves or their work while interacting with a huge follower base stand to benefit from bots. Below are four ways bots can fundamentally change the face of customer engagement strategies”.

New Era of Customer Engagement: Why Businesses Need Chatbots in 2017

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