According to Inc.com, 90% of advertisers have agreed that affiliate programs are important for their overall marketing strategies. Also publishers say that affiliate marketing helps them earn more than 20% of their annual revenue.

Affiliate marketing connects the brands with buyers and also enables the affiliate marketers to earn commissions. Econsultancy’s Andy Favell has shared seven tips to help affiliate marketers plan and manage their campaigns.

On establishing affiliate marketing goals, Favell says, “An affiliate marketing program is made up from a balanced mix of affiliate partners. Setting clear goals for what the program will achieve will help you identify the particular affiliates and types of affiliate you wish to recruit.

Short-term or long-term?

Is there an immediate short-term goal, such as creating hype and momentum for a new product or shifting some slow-moving stock as the end of the quarter or season approaches? Then maybe a big-bang incentive campaign is the right choice.

Or is this a long-term play to gradually recruit affiliates that will help you launch into a new geography or gradually expand your customer base and revenues over years? Then you need to partner with the sites to which shoppers continually return to for advice, reviews and ideas”.

Seven steps to plan & manage your affiliate marketing campaigns

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