Learn How HubSpot Increased Sales Opportunities 4X with Video
Videos works well. Marketers use videos to improve their conversion rate and all social media is going towards videos published on it.
HubSpot’s Juliana Nicholson has published a note on a HubSpot experiment that helped them increase sales opportunities by 4 times.
On the method and technology involved in this experiment, Nicholson says, “First, we wanted to determine how we could help reps take what they were already doing via email — being consultative, being helpful, and providing actionable tips — and present it in a more visual approach. Ultimately, that came in the form of short video inbound marketing assessments (IMA), in which reps talk through a prospect’s areas of opportunity in their marketing and problems that can be addressed. It’s what our salespeople go through with each and every prospect during an initial call. By including this video, we aimed to spark the propsect’s interest by giving them a taste of what they would get if they booked a meeting.
We used a simple Chrome browser extension tool that would allow our reps to record their tabs, screens, faces, and voices with one click. It also allowed them to seamlessly insert those videos into emails to prospects with a single click — and track any action recipients were taking with those emails”.
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