4 Tips to Realigning SEO Strategy
It is very important to update your SEO strategies depending upon the search engine changes and with the changing needs of your business.
MOZ writer Roy Hinkis has shared five ways to realign the SEO strategies for your growing business.
Hinkis says, “In this blog post, I’m going to show you how to pivot your SEO strategy according to the business’ needs.
1. Align your SEO strategy with the business strategy
SimilarWeb, the company I work for, decided to change their go-to-market strategy. Instead of targeting their current audience, their new vision was to target their enterprise audience.
This meant that, instead of targeting a broad audience, the goal is now a specific audience — complete with higher competition and less volume. In other words, it’s quality vs. quantity.
Thus, because our SEO efforts will now be focused on targeting those enterprise users, I need to adjust our SEO strategy accordingly to achieve the required conversions”.
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