Marketers need to focus on lead generation to effectively make sales. Lead generation is the act of establishing interest in products or services among a target market.

Marketing Land columnist Seth Price has shared five tips to nurture leads.

Seth says, “Before giving up and packing your own beach bag, try viewing the downtime as a chance to dazzle and delight your prospects when they’re least expecting it. Check out these five ways to capitalize on lead nurturing during the summer.

1. Spruce up automated messages

When the warm weather hits and it feels like you finally have the chance to breathe at work, use some of that spare time to update the language in your automated messages to prospects. Revisit emails, voicemails and texts, making sure they truly capture your voice and the essence of your business. The idea is to make them general enough to be relevant for everyone, but specific enough to make people feel like you’re actually writing or saying it in the moment. Try out a seasonal greeting or signoff, too.

If you use video in your automated emails, all the better. It’s an especially ideal time to record, with long, sunny days that provide fantastic lighting — not to mention a nice tan for your closeup on camera”.

Overcoming the summertime sales drought: Have you watered your leads?

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