Discover why people are not watching your video content
Content marketing and promotion is weak without video. With the spread of Internet on mobile devices, the consumption of video has grown manyfold.
We have seen that there are some videos which go viral and many remain unnoticed. In both the cases there are reasons.
HubSpot’s Amanda Zantal-Wiener has shared seven reasons why people don’t watch your video content online.
Talking about the length of the video, Amanda says, “It seems like we’re past the point of requiring evidence that supports the dwindling human attention span, but just in case — studies say it’s about eight seconds. On top of that, roughly two-thirds of consumers prefer video under one minute, so in sum: Keep it short.
I’ll never forget what HubSpot’s CEO, Brian Halligan, said to me during a chat about content creation: “You’re asking to borrow someone’s brain.” When you ask someone to borrow anything, the considerate thing to do is to be respectful of that person’s time, and when they might need it back. Generally, we need our brains — so when you create something like video content, remember that you have your viewer’s brain on loan.
That’s not to say that your video needs to be limited to eight seconds — after all, how much could you possibly say in that amount of time? But when you create it, make sure those first few seconds are highly engaging, as that’s when you’ll need to grab the viewer’s attention to maintain it”.
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