Adweek’s Marty Swant has reported that a new feature has been added to Snapchat which allows users to create links to websites.

This new feature could help brands and marketers to generate more traffic to their sites. The new feature is called Paperclip and it allows users to attach a link to a Snap before it’s shared.

Swant says, “The tool gives Snapchat a leg up on rival Instagram, which doesn’t allow anyone to post links other than by putting it in their bio—forcing everyone to ruin a post with overly promotional phrases like “link’s in my bio.” (The exception is users with more than 10,000 followers, who can attach links within their Instagram Stories.)

Until now, the only way users could add links was if a brand bought an ad and included a way to swipe. However, this could make it easier for marketers to gain more organic traffic. It’s also a big win for media companies, which now finally have a way to direct users to their actual websites”.

You Can Now Link to Websites on Snapchat, Which Is Good News for Brands and Publishers

Sharing is caring