Quality reviews matter because most people online try to find out opinions of others before making a purchase. And when it comes to having an ecommerce store, good reviews are extremely important.

Econsultancy writer Andy Favell has published an article dealing with techniques to get quality reviews.

Favell says, “As noted in my previous article, which outlined the importance of putting someone in charge of reviews, consumer opinions of products are influenced not only by ratings but also by the number of ratings.

Research by Profitero and BzzAgent (June 2016) backs this up. The report concluded that there is a strong correlation between the number of online reviews a product has and ecommerce sales.

As shown in the graph below, just adding one review to a product with zero reviews will lead to a sales lift of 10%. Adding 50 reviews leads to a sales lift of 30%. Above 50 reviews products continue to receive a lift in sales, but at a diminishing rate”.

How to attract lots of quality online reviews to your ecommerce store

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