Facebook’s 2 billion user base presents a great advertising opportunity for the brands and marketers. Also Facebook ads can suit all marketers as the ads  are available for any budget and can be purchased in a variety of ways.

It means that Facebook ads are pocket friendly. Now the challenge is to utilize this unique opportunity.

Entrepreneur writer Nathan Resnick has shared four ways to improve the conversion power of the Facebook ads.

On rethinking the campaign parameters, Resnick says, “Whether we’re talking about a Facebook ad’s image or a landing page’s copy, it’s important that every piece of your marketing is applicable to your target audience. For example: A grocery store runs a promotion for a buy one, get one free deal on wine. Within hours, store notices an influx of negative comments, but the social media managers don’t understand why.

That’s because they neglected to narrow their parameters to match their target audience — spending a small fortune advertising to people that didn’t drink in the first place, such as recovered alcoholics. As you might have guessed, this didn’t go over well with a few people who saw the advertisement”.

4 Lesser-Known Ways to Improve the Conversion Power of Your Facebook Ads

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