Email marketing has survived as one of the most popular form of marketing and is still growing.  A right email sent at the right time definitely bring out desired results.

Small Business Trends’ Itai Elizur has shared six cold email secrets that can help marketers make their email marketing efforts more rewarding.

Elizur says, “Making your emails stand out requires some subtle changes rather than a single “silver bullet” approach. Regardless of what your marketing or sales message might be, the following six strategies to sprucing up your emails are fair game if you want to see more inbox engagement.

Know Where It’s Going

One of the best tactics for ensuring that your emails catch the attention of your cold contacts is to verify that it actually makes to their inbox.

Considering the fact that roughly 205 billion emails are sent every day it is not at all uncommon for people to have multiple email addresses. They might have a work email, a personal inbox, and one that is dedicated purely to junk they have no intention of reading; you don’t want to be sending your important messages to your prospect’s junk address”.

6 Cold Email Secrets Revealed

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